Privacy Policy

CASL Privacy Policy
Last Updated: March 13, 2025

This privacy policy ("Privacy Policy") explains how California Surf Lodge (CASL) ("we," "us," and/or "our") collects, uses, and discloses information from individuals ("you" and/or "your") who access and use our online community platform, website, mobile applications, and related services (collectively, the "Community"). Your use of the Community is also governed by our Terms of Service.

We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. If we make changes, we will notify you by revising the date at the top of the policy. In certain cases, we may provide additional notice (such as sending you a notification or updating your profile settings). We encourage you to review this Privacy Policy periodically to stay informed about our information practices and the choices available to you.

1. Personal Information We Collect

Personal Information You Provide to Us

  • Registration and Profile Information: When you open an account with us through the Community ("Account"), we may ask you to provide personal identifiers and contact information, such as your name, email address, and other details you may provide to complete your profile.

  • Communications: We may collect identifiers (such as your name, email address) and other information you choose to provide when you interact with us. This includes communicating via the Community, filling out forms, participating in contests or promotions, and receiving customer support.

  • Content: We collect any content or information you share through the Community, such as when you post comments, share media, or contribute to any other community activities.

  • Payment Information: If you book a service or make a purchase, your payment-related information (such as credit card or other financial data) will be processed by our third-party payment provider.

Personal Information Collected Automatically

  • Device Identifiers: We may automatically collect device-related information, such as your IP address, the type of device you use, browser type, operating system, and other technical identifiers.

  • Usage Information: We collect information about your interactions with the Community, such as pages you visit, links you click, content you engage with, and your activities while using the platform.

  • Geolocation Information: We may collect approximate location data based on your device's IP address. For some features, such as surf guidance or booking services, we may use more precise location information with your consent. You can control this through your device settings.

  • Cookies and Similar Technologies: We use cookies and similar technologies to improve your experience with the Community. Cookies allow us to personalize your experience and gather analytics about usage patterns.

Information from Third Parties

We may receive information about you from third-party sources, including social media platforms, marketing partners, and other third-party services. For example, if you link your social media account to your CASL profile, certain information from that account may be shared with us.

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Community and the services we offer.

  • Process transactions, such as bookings or purchases, and maintain records.

  • Send technical notices, updates, security alerts, and administrative messages.

  • Respond to your inquiries, comments, and requests for customer support.

  • Communicate with you about upcoming events, offers, promotions, and news related to CASL and our services.

  • Analyze trends and usage to improve our platform and customer experience.

  • Detect, prevent, and investigate fraudulent activities or other illegal activities on the platform.

  • Facilitate contests, promotions, and other member engagement activities.

  • Link or combine information from the Community with information obtained from other sources to better understand your needs and provide a personalized experience.

3. Sharing Your Information

We may disclose your information in the following circumstances:

  • Partners and Affiliates: We may share information with our partners, affiliates, or subsidiaries for purposes outlined in this Privacy Policy.

  • Service Providers: We may share information with vendors or service providers who help us deliver the Community or related services (such as payment processors, hosting services, or event coordinators).

  • Other Community Members: If you share content or information publicly within the Community, such as posts, comments, or media, this may be visible to other members depending on your privacy settings. Please be aware that we cannot control how other members use this information.

  • Analytics and Advertising Partners: We may share data with analytics providers to help us improve our platform or provide advertising and marketing services. This may include sharing your usage data to target specific offers or improve the effectiveness of our advertising.

  • Legal and Law Enforcement: We may disclose information if required by law or if we believe it is necessary to protect our legal rights, enforce our policies, or protect the safety and security of our users or the public.

  • In Connection with Business Transfers: We may transfer your data in the event of a merger, acquisition, or sale of assets.

4. Children's Privacy

The Community is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under the age of 16, we will take reasonable steps to delete that information. If you believe we may have collected such information, please contact us at the email address below.

5. Your Choices

  • Account Information: You can update or correct certain information in your Account by logging into your profile. If you wish to delete or deactivate your Account, you may contact us at legal@casurflodge.com.

  • Location Information: You can disable location tracking at any time through your device settings. Certain features of the Community may not function properly if you disable location services.

  • Marketing Communications: You can opt out of receiving marketing emails by following the unsubscribe instructions included in those emails. You will still receive administrative messages from us.

  • Mobile Push Notifications: If you have consented to receiving push notifications, you can disable them through your mobile device settings.

6. Security

We employ industry-standard security measures to protect your personal information. However, please note that no method of electronic transmission or storage is 100% secure, and we cannot guarantee the absolute security of your information.

7. Data Transfer

The Community is hosted in the United States. If you are accessing the platform from outside the U.S., your personal information may be transferred to, stored, and processed in the U.S. By using the Community, you consent to the transfer of your data to the U.S. and other countries where we or our service providers operate.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of the policy and, in some cases, may notify you through the Community or via email. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Email: legal@casurflodge.com

Address: California Surf Lodge
245 Lincoln Street, San Luis Obispo, CA 93405